B2B Events Advisory & Consulting 

What I Do 

I work alongside leaders who want to grow, transform or stabilise their event businesses without losing momentum or focus. This often means providing structured thinking at board or senior leadership level, acting as a sounding board when decisions feel weighty, or bringing an external perspective to commercial performance, portfolio priorities and leadership challenges. 

While every relationship is different, my role usually centres on supporting leaders to shape strategy, make informed choices and maintain clarity through complex stages of their business journey.  My engagements have also involved acquisition and exit strategy as well as the need to maximise value pre-sale through systematic scale-up actions.

One can think of my involvement anywhere between a short term specific consulting activity through to longer term trusted advisor / NED type support.

Areas of Focus 

The themes I work on most often relate to growth, leadership and commercial clarity. This may include identifying how a business could scale, strengthening a portfolio through launch, pivot or retirement decisions, or developing clearer pathways to increased margin and enterprise value. 

I also regularly support leaders through transitions—whether stepping into new roles, planning succession or managing change across teams. 

• Growth & scale market prioritisation, product strategy, expansion pathways

• Value creation & exit readiness revenue mix, margin improvement, KPI frameworks

• Portfolio optimisation launch, pivot or retire decisions, format strategy

• Leadership support sounding board for MD/Founder, succession planning

• Commercial performance content, format, sales, marketing, operations

Background and Experience

• 25+ years leading, scaling and transforming B2B media businesses globally

• Acquisition and sale of two european events businesses

• Extensive eperience working at exec board level

• External advisor to Collingwood Group, supporting value creation in B2B media & events

• Wide business experience across numerous business sectors

• Numerous projects with private-equity-backed and mid-market operators across B2B media and events.